Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

3/20/2018
Consolidated Mills Introduces E-com-Friendly Jars, DTC Site
The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

Peter Breen
3/19/2018
Fractal Analytics to Support 2018 'RCAS' Event
Fractal Analytics will share recent, impressive work in artificial intelligence and machine learning, as well as in behavioral sciences, at the fifth annual Retail & Consumer Goods Analytics Summit next month.

Peter Breen
3/15/2018
Grupo Bimbo to Build New Distribution Center in Mexico
System provider Cimcorp and integrator Stöcklin are working in collaboration to provide a fully automated distribution center.

Peter Breen
3/13/2018
ItemMaster Names Andy Walter to Board
The P&G veteran will oversee ItemMaster's growing partnerships with retailers and consumer product manufacturers.

Peter Breen
3/10/2018
Mars Petcare to Fund More Industry Startups
Two new programs will provide funding and know-how for innovators, entrepreneurs and startup companies in the $100 billion pet care industry.

Peter Breen
3/10/2018
L'Oreal Adds Another "D.O.S.E" of Product Customization
Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.

Peter Breen
3/8/2018
Nongshim America Adopts ReposiTrak Compliance Solution
The Korean noodle and snack maker will use the Park City Group system to ensure compliance through the supply chain and, ultimately, better protect customers.

Peter Breen
3/8/2018
Cheetos App Makes the Whole World Look Cheesy
The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation.

Peter Breen
3/6/2018
Del Monte Names Bibie Wu CMO
The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

Peter Breen
3/6/2018
Catalina Targets SMBs with New Catalyst Service
Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools.

Peter Breen