Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/3/2017
IDC: Consumers Are Shifting Their Digital Spend
Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.

Peter Breen
1/2/2017
ThreeSixty Buys Sharper Image Brand
ThreeSixty Group closed out 2016 by announcing its acquisition of The Sharper Image brand and its intellectual property assets from Iconix Brand Group for $100 million in cash.

Peter Breen
1/2/2017
Alexa, What's My Marketing Strategy?
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

Peter Breen
1/1/2017
Study: DTC Still Not an Option for Many CGs
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.

Peter Breen
12/28/2016
Genesco Boosts Inventory Management

Peter Breen
12/22/2016
Rockstar 'Gears' Up at Walmart
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

Peter Breen
12/21/2016
Staples Names Chief Tech Officer
Staples promoted Faisal Masud to the newly created role of chief technology officer.

Peter Breen
12/15/2016
Xbox Dons Blue for Best Buy
Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.

Peter Breen
12/14/2016
Top 100 Growth Leaderboard
These seven consumer goods companies outpaced the competition through equal parts acquisition and innovation.

Peter Breen
11/30/2016
Disruption Made Simple
Nearly all growth in the consumer goods industry over the next 10 years will be driven by companies that successfully engage directly with consumers. That prediction starkly illustrates the unprecedented disruption that's taking place within the consumer goods industry.

Peter Breen