Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

3/12/2019
RCAS 2019: How a ‘License to Disrupt’ Can Drive Change
Former P&G exec Remco Brouwer will explain how HR consulting giant Randstad used a "Digital Factory" to avoid the legacy enterprise issues that were holding back the company’s digital transformation.

Peter Breen
3/7/2019
Bumble Bee, SAP Use Blockchain to Trace Tuna
The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Peter Breen
3/7/2019
Tip of the Spear Technology: VERA
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: The VERA digital personal shopping assistant.

Peter Breen
3/1/2019
Tip of the Spear Technology: Cleveron
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: click-and-collect pickup automation provider Cleveron.

Peter Breen
2/28/2019
Staying Relevant: Lessons from the Beer Industry
Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

Peter Breen
2/26/2019
Tip of the Spear Technology: I Am Robotics
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: automated order picking solution I Am Robotics.

Peter Breen
2/24/2019
Avocados From Mexico Sends IBM Watson to the Dogs
Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.

Peter Breen
2/21/2019
Building Omnichannel Capabilities
CGT recently sat down for this “state of the industry” chat with Jamie Head, chief information officer at Ocean Spray, and Upjit Ghuman, associate vice president for retail & CPG at HCL Technologies.

Peter Breen
2/21/2019
Readers’ Choice Survey 2019: Editors' Picks
A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

Peter Breen
2/21/2019
NEW Horizons: The Big Reveal
The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.

Peter Breen