Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

2/20/2019
Readers’ Choice Survey 2019: Consumer Experience Management
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Retail Execution
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Peter Breen
2/20/2019
Readers' Choice Survey Results 2019
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Digital Commerce
The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Cloud-Based Architecture
The CGT community’s preferred providers of cloud computing platforms that allow companies to collaboratively store, share and develop business-critical data and other information.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Outsourcing/IT Integration
The CGT community’s preferred providers of business outsourcing and/or IT services and integration.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Customer Relationship Management
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Peter Breen
2/20/2019
Readers’ Choice Survey 2019: Supply Chain Execution
The CGT community’s preferred solution providers for supply chain execution including warehouse management, transportation management, and load optimization and fulfillment.

Peter Breen
2/18/2019
Tip of the Spear Technology: Perfitly
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

Peter Breen
2/14/2019
Kellogg, Tech Partners Pilot VR Merchandising Solution
Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Peter Breen