Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/20/2019
Three Trends to Watch in 2019
As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

Peter Breen
1/17/2019
Dunnhumby Launches Cross-Channel Media Business for Retailers
The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.

Peter Breen
1/16/2019
Walmart CIO to Keynote Retail & Consumer Goods Analytics Summit
Clay Johnson will explain how the retailer is keeping ahead of industry disruption by 'Designing the Intelligent Enterprise.'

Peter Breen
1/15/2019
NRF Show Quick Take: All the World’s a Store
With the "Apocalypse" behind them, retailers are now dedicated to the task at hand: transforming traditional stores to meet evolving shopper demand.

Peter Breen
1/11/2019
SymphonyAI Taps Hornyak to Lead New CPG Business
Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

Peter Breen
1/8/2019
JDA, InContext Bring VR to In-Store Category Management
By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

Peter Breen
1/8/2019
Gladson Builds Up Its Assets with ItemMaster Acquisition
The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.

Peter Breen
1/3/2019
Ten Hot Retail Startups
Sister publication RIS News takes a quick look at 10 retail startups that are making their mark on the industry and disrupting their respective market segments.

Peter Breen
1/3/2019
Tip of the Spear Technology: Bigtincan
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

Peter Breen
1/2/2019
Bold Retail Taps P&G Vet as Chief Operating Officer
Horacio Trevino will lead the agency's client-facing operations.

Peter Breen