Samantha Nelson
ARTICLES BY THIS AUTHOR
- 11/14/2024
Retail & Consumer CEOs Will Tap COVID Playbooks to Navigate Uncertainty: Report
Even as they keep a close eye on geopolitical conflicts and volatile global economies, industry leaders are confident that the lessons they learned navigating the COVID-19 pandemic will help them weather whatever comes next. - 10/31/2024
Businesses Eager for AI Gains, But Caution Slows Adoption: Report
Business executives see the revolutionary potential for artificial intelligence, but concerns about its risk and rewards mean that only some companies are actually ready to fully integrate the technology into their operations. - 10/8/2024
Chosen Foods Gets Supply Chain Data Boost
Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain. - 10/6/2024
Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report
Retailers are resistant to taking risks that involve their pricing because it can hurt both sales and brand perception, but optimizing strategies can make it easier to quickly respond to changes in shopper behavior and market changes. - 9/23/2024
Marketers Are Excited About GenAI, But Foggy On Business Impact
Generative AI is being heavily used in marketing efforts, but 90% of CMOs admit they don’t fully understand how the technology will impact their business processes. Get more research findings. - 9/18/2024
Personal Care Brands Jumping on Personalization and Convenience, Per NielsenIQ
The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings. - 8/28/2024
Transforming REX Challenges Into Competitive Advantages
CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively. - 8/25/2024
Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer Data
Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively. - 7/16/2024
Even With Price Increases, Consumers Less Likely to Switch Beverage Brands: Survey
If brands needed yet another reason to prioritize discoverability for digital grocery, here’s one more: Even consumers with low loyalty to e-commerce usage had online baskets that were more than double the size of their in-store ones. - 7/14/2024
ChatGPT Still Low On Consumers’ Choice of Customer Service: Study
While generative AI is expected to play an increased role in digital customer journeys, very few people are currently turning to tools like ChatGPT for answers, according to one report.
