Samantha Nelson
ARTICLES BY THIS AUTHOR
- 5/27/2024
Ben & Jerry’s Packaging Rebrand Prompts Digital Asset Management Overhaul
Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand. - 5/12/2024
Adore Me Gets Customizable Design Boost Through Generative AI
A new generative AI-powered tool allows customers to design their own bralettes and panty sets. Learn more. - 5/1/2024
Beam Suntory Rebrand a Nod to Global Growth
A decade after Suntory Holding acquired American bourbon maker Jim Beam to create Beam Suntory, the Beam name has been dropped as the company focuses on global efforts in the premium spirits category. - 4/28/2024
JIA Home’s Speed-to-Market Investments Continue to Pay Off
A few years post-investment, the home decor company has cut the length of its sales cycle to help more than double annual sales. - 4/28/2024
Gartner: Why AI Misconceptions May Hurt Supply Chain Tech Talent
Recent research from Gartner warns that a disconnect about generative AI could hurt supply chain functions unless leaders find ways to reassure their current and prospective employees. - 4/21/2024
Amazon Details Employees’ Role In AI Model Improvement
Amazon shared more details about how it's improving the AI used in its cashierless checkout technology in response to concerns that employees are monitoring transactions. - 4/15/2024
Consumer Goods Forum Tackling Upstream Food Loss Across the Supply Chain With Free Tool
The Consumer Goods Forum has teamed with WWF to tackle food waste by launching a free tool that can estimate how much surplus food was left in fields and what was lost in later stages of the supply chain such as processing and packing. - 4/7/2024
How Ghirardelli Is Automating Product Content Optimization
Ghirardelli Chocolate Company is strengthening its e-commerce strategy and taking the next steps to increase product creative and marketing effectiveness through a new conversion optimizer app.
