ARTICLES BY THIS AUTHOR
- 8/30/2021
Tech-Driven Revenue Planning in an Omnichannel World
Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning. - 8/29/2021
Dole Food & Beverages Group to Digitally Transform Its Supply Chain
The global CPG company taps a partner to improve forecasting and harmonize its S&OP and S&OE processes across the organization. - 8/26/2021
Revlon Names Thomas Cho as its Chief Supply Chain Officer
In this role, Cho will be responsible for Revlon’s end to end global supply chain operations, including supply chain strategy, planning, procurement, manufacturing, engineering, distribution and logistics. - 8/25/2021
Oscar Mayer Hits the Road with Lyft to Give Fans a New Consumer Experience
The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide. - 8/24/2021
Moose Toys Latest Innovation Launches with Partnership for Digital Activities
Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities. - 8/23/2021
McCormick Advances Sustainability Standards for Suppliers
McCormick advances its efforts to sustainably source ingredients for the herbs and spices industry, while driving farmer resilience, women's empowerment, and an ethical supply chain. - 8/23/2021
H&H Group Strengthens Pet Care Division with Zesty Paws Acquisition
Zesty Paws is expected to benefit from H&H's expertise and resources to further drive the brand's growth while being able to operate independently. - 8/23/2021
Planterra Foods Opens R&D Innovation Center
The plant-based food company unveils its expanded Colorado footprint, creating new space for product innovation and overall growth with its plant-based foods. - 8/22/2021
Innersense Organic Beauty Turns To Pouches for Sustainable Packaging Innovation
Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives. - 8/11/2021
Coca-Cola Europacific Partners Enhances Mobile Experience for B2B Customers in Indonesia
As part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.