ARTICLES BY THIS AUTHOR
- 7/14/2021
Acosta Acquires Impact Group, Launches Two Sub-Brands
The integrated sales and marketing services provider announces two new sub-brands to maximize opportunities for natural, specialty, ethnic and emerging brands. - 7/11/2021
Getting to the ‘So What’: Unilever’s Dan Cook on Democratizing Data for Actionable Insights
Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landscape in modern history. - 7/11/2021
Bissell Homecare Deploys New TPM Platform
Bissell Homecare has tapped UpClear to bolster its trade promotion and integrated business planning capabilities, as well as receive access to key analytics and insights to optimize trade spend. - 7/6/2021
Antuit.ai Launches AI Demand Modeling Studio for CG and Retail
The Center of Excellence (COE) or data science teams can now configure antuit.ai’s AI models, or bring their own, in the same low-code modeling studio. - 7/5/2021
Post Holdings Names Howard Friedman In New Operating Leadership Role
Friedman, who will serve on Post Holdings’ executive management team and report to president and CEO Robert Vitale, will work with each Post businesses to drive better collaboration, cost reduction and revenue opportunities across the portfolio. - 7/5/2021
Traeger Grills Latest Acquisition Bolsters Connected Cooking
Acquiring MEATER represents the next logical step in Traeger's digital evolution and ongoing effort to create the ultimate connected grilling experience through the ability to precisely monitor food temps from virtually anywhere. - 6/30/2021
Acosta To Acquire Impact Group
Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. - 6/29/2021
Clarkston Consulting Joins Logility Partner Ecosystem
Clarkston Consulting has become a member of supply chain solution provider Logility’s global partner ecosystem. - 6/28/2021
Modern Revenue Growth Management in the Cloud
The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it. - 6/27/2021
Inside AB InBev’s Test, Learn, Scale Approach to DTC
What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.