Bacon Stars in Kraft's New Mobile Innovation

The Oscar Mayer brand is breaking new ground with the first-ever iOS device that allows early risers to wake up to the delightful smell of bacon without lifting a frying pan. The device, aptly named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

The Oscar Mayer Wake Up & Smell The Bacon iPhone Device

Bacon fans everywhere can apply through Friday, April 4 at http://wakeupandsmellthebacon.com/ for a chance to receive a free Wake Up & Smell the Bacon device. To use it, download the Wake Up & Smell the Bacon app, plug the detachable device into the headphone jack of an iPhone and savor the scent of sizzling bacon. The device will not be sold in stores and quantities are limited, so fans are encouraged to apply early and often.

Those who do not receive a device may still download the Wake Up & Smell the Bacon application for free in the App Store to wake up to the sound of sizzling bacon and amusing bacon sayings or "baconisms."

Wake Up & Smell the Bacon is the latest strip of ingenuity from the Oscar Mayer Institute for the Advancement of Bacon, an online hub for bacon innovations from the Oscar Mayer brand. Last year OMIFAB created an e-commerce site to help consumers give the gift of bacon for Father's Day in its Say It with Bacon campaign.

"With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That's why our team decided to develop a device to give folks what they long for most," says Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks."

Winning applicants will receive the Wake Up & Smell the Bacon device six to eight weeks after applications close. Fans may apply for their chance to win the device once a day.

To find more information on Wake Up & Smell the Bacon and the Oscar Mayer Institute for the Advancement of Bacon, please visit http://wakeupandsmellthebacon.com/. Bacon fans can also find a full listing of Oscar Mayer bacon product offerings and more at OscarMayer.com.

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