Beech-Nut Gets Closer to Customers

New York-based Beech-Nut Nutrition Corporation signed an agreement with Alliance Data Systems Corporation's Epsilon business to provide integrated direct marketing and permission-based email marketing services through its full-service direct marketing agency Purple@Epsilon.

"Beech-Nut has always been a company focused on innovation and putting parents and babies first. Targeted, one-to-one programs like our e-newsletter has become an ever-increasing, effective way to reach and engage our customers," says Sumindi Peiris, marketing director, Beech-Nut Nutrition Corporation. "We chose Epsilon for their extensive track record of engaging customers and building world-class brands. Their expertise and ability to execute highly effective direct marketing programs have helped us optimize our consumer marketing efforts."

Beech-Nut Nutrition Corporation, a subsidiary of Hero Group of Lenzburg, Switzerland, has focused on infant nutrition since 1931. Beech-Nut specializes in baby nutrition and offers a variety of infant and toddler foods. Under terms of the agreement, Epsilon will provide an integrated solution for managing Beech-Nut's entire customer communications stream.