Boll & Branch was founded in 2014 as an online direct-to-consumer business focused on ethically sourced materials for bedding products.
Luxury bedding and home decor company Boll & Branch is investing in a new enterprise resource planning system to optimize its inventory capabilities and automate financial reporting.
The company is working with NetSuite to reduce manual reliance on inventory and finance data and, as a result, reduce inaccurate reporting and business disruptions. The integrated business system is expected to help Boll & Branch scale growth through streamlined and improved inventory workflows.
Within inventory, the company gains access to real-time product availability and order insights that will help the brand better understand consumer demand, avoid stock-outs, and optimize targeted marketing campaigns.
The new ERP will provide a unified view of its business, through which it can access insights to improve productivity, manage costs, and optimize profit margins, per NetSuite. Boll & Branch CFO David Reid said the investment will help them identify growth opportunities and new revenue streams through real-time performance monitoring.
Supply Chain Investments Support Growth
Boll & Branch was founded in 2014 as an online direct-to-consumer business focused on ethically sourced materials for bedding products. It has since expanded its presence, entering the Amazon marketplace, opening brick-and-mortar locations, and selling through retailers like Bloomingdale’s and Nordstrom.
The company has been working on shoring up its supply chain. Earlier this year, they invested in sourcing transparency, allowing consumers to trace their bedding “from seed to sheet” by entering the lot number from the product’s tag to learn about the various production stages.