Business Intelligence (BI)

How companies turn data into actionable insights is what separates leaders from laggards. This month, CGT and Cognizant delve into how this information is currently leveraged in the CG industry.

CGT readers recognize the business intelligence solution and service providers that best empower their businesses.

Formed through an ambitious merger of Huish Detergents Inc and acquisition of Unilever's North America Laundry Business, The Sun Products Corporation instantly became a $2 billion dollar CPG company. Read how it was able to support the company's growth strategy by turning data insight into meaningful action using flexible solutions from Hybrid Intelligence.

An enterprise-wide supply chain reporting application is expected to simplify product management and planning.

PepsiCo taking advantage of the reorganization pending the recent bottler transaction with PBG and PAS.

Jill Beraud named PAB CMO and president-joint ventures and succeeds NAB CMO Dave Burwick.

This week, IBM announced plans to acquire SPSS Inc. for approximately $1.2 billion; a wise move according to IDC estimates, which show that the worldwide market for business analytics software will swell to $25 billion this year. Read exclusive industry analyst reactions here.

The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.