Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.
In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.
The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.
It was a sunny, autumn day, perfect driving weather to soak up the picturesque country scenery of Concord, Massachusetts, the locale of this months cover story with Welchs.
The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
