Marketing

Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation.

David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details.

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.

Watch to learn how proactive security measures and effective employee training can minimize risk and ensure companies can strategically reallocate resources to keep systems up and running in a safe, trustworthy way.

This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.

Mars, Incorporated plans to acquire Kellanova for $35.9 billion, a significant purchase that would have lasting effects across the CPG space.

Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp.