Strategy

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

New effort to drive operational efficiencies across sales, marketing and finance

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue.

Henkel Consumer Adhesives sticks to analytics to determine optimal shelf space