Strategy

The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.

While all consumer goods companies are challenged by the last mile, few are taking their ambitions as high as Amazon.

There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.

Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals.  

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

How can CPGs better navigate out-of-stock hurdles with a proactive backorder strategy? Gartner shares a few tips for chief supply chain officers in order to improve digital commerce planning and capabilities.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.