Corporate Governance

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

The Crayola brand owner draws on Siebel to brighten trade promotions.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

Cheez-It Gets a New Twist

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.

The words "technology" and "new" are rarely far from one another in articles about supply chain technology.

How to transform business challenges into valuable prospects