Cause Marketing/ Community Programs

The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains

PEEPS marshmallow brand candies from Just Born Inc. were recently represented by amateur athlete Bruce Hochman in a Century (100-mile) bike ride around Lake Tahoe, Nevada, to raise money for The Leukemia & Lymphoma Society (LLS).

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.