Cause Marketing/ Community Programs

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.

Despite the disruption, COVID-19 has provided opportunities to create connections with loyal customers. Here are common themes differentiating the CPG brands that are transforming quickly.

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.