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  • Retailers and Suppliers are Split 50/50 on Growth Forecasts

    A new survey finds concessions and payroll tax to be economic "speed bumps" for retailers and suppliers in the Spring of 2013. While the results may seem daunting, their predictions do show a few glimmers of hope.

  • Kellogg Consumer Loyalty Program Yields Data Insights

    In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.

  • Vaseline Innovation Enters New Category

    A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • Why Low Prices Don't Guarantee Customers

    Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.

  • Kraft to Debut 40 New Products

    Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.

  • Kellogg Fuels Innovation with Consumer Insights

    New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.
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