Digital Marketing

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.

A partnership with DMX Inc. is expected to enhance the customer experience by providing mobile messaging to GUESS' opt-in users throughout the United States.

SC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008.

A new report reveals tips for tapping into the wealth of available customer wisdom. Find out how it can benefit your company's brands, products, experiences and bottom line by providing new opportunities.

The new vending machines feature a large format touch screen display.

The company is focused on generating ideas in the areas of new products, packaging innovation, product line extensions, and more.

By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters.