Hasbro Adds Texting to ClueThe new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters. Snapple Gets Biggest Makeover in 37 Years Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better. Godiva Chocolatier Announces Mobile Channel Expansion Godiva Mobile expands to include an iPhone application and mobile Web. Cheryl Perkins of Innovationedge on Innovation Drivers What three trends will be important factors in driving the next wave of new products and services? Seventh Generation Proves Appearance Does Matter Sustainable household and personal products maker Seventh Generation takes a consumer-centric approach to packaging innovation. Mattel Expands Online The aggressive online initiative is expected to reflect the way kids play online today. Pulse: Microsoft Opens Retail Experience Center The facility is the center of innovation for Microsoft and retailers addressing changing consumer expectations and economic conditions. Manufacturers Underestimate the Power of Word of Mouth New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity. The North Face Uses Web 2.0 for Sustainability The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Starbucks Announces Instant Coffee Breakthrough Starbucks makes breakthrough on patent pending technology for instant coffee. First Previous 190 191 192 193 194 Next Last
