Digital Marketing

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

According to Bigresearch, 87 percent of nearly 7,500 respondents perform online research before making offline purchases.

Procter & Gamble marketing veteran Ted Woehrle will join Newell Rubbermaid in the newly created position of senior vice president, marketing and brand management.

On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand, designed for runners who choose not to run with music and for those times when you can't use music.

Brooks Sports' online marketing library had a poor user interface, it was disorganized and it wasn't searchable.

Gsi interactive, the marketing services division of GSI Commerce, wins the 2007 Best Integrated Online-Offline Marketing award from LinkShare.

Bare Escentuals Inc. appoints Karen Barner to the newly created position of senior vice president of the company's Direct to Consumer business.

It takes approximately 412 Crown Royal purple velvet bags to reupholster a chair and 87 to create a full-length quilt.