Digital Marketing

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

National acclaim compels a small ice cream caf to find a label partner that meets small business needs

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

Yamaha Motor Europe revs up research to launch new products

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.