Digital Marketing

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

One of the largest CG companies undertakes re-branding through Web site revamp

Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.

Web content syndication better educates Kodak customers and increases online traffic

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

Kara Romanow sits down with Donagh Herlihy, vice president and chief information officer, Wm. Wrigley Jr. Co., to find out how he manages challenges around bringing new products to market, collaborating with retailers and being part of a global business.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.