Digital Marketing

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

Quotient’s Cincinnati-based Ahalogy brand unveiled Ahalogy Muse, an influencer platform that pulls in category trends and influencer data from its network of more than 5,500 premium content creators.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader.