CMO of the Year Profile: Marie Gulin-MerleWhen it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader. Lands’ End Unveils New Collection on Facebook LiveNearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. Nestlé Waters Names New CMO Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. Path to Purchase Institute Launches Support for Emerging Brands The Path to Purchase Institute launches a new membership tier to support emerging brands and start-up companies. Tip of the Spear Technology: Augment Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment. Tito's Vodka, Allrecipes.com Host a Chatbot "Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes. Giant Food Teams with CPGs on NBA-Related Sponsorship The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. SCJ Boosts Fragrance Disclosure Policy The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio. Catalina Promotes Marta Cyhan to CMO Catalina promoted its head of marketing Marta Cyhan to chief marketing officer. Social Storytelling: Improving Consumer Connection Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines. First Previous 81 82 83 84 85 Next Last
