Entertainment Tie-ins / Licensing

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. 

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives.