Entertainment Tie-ins / Licensing

Olympian May-Treanor to Deliver P2PSummit Keynote
Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.
May-Treanor to Deliver Path to Purchase Summit Keynote
Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Bounty Taps Tasty for 'March Madness' Video Campaign

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.
Path to Purchase Summit Attendees to Get 'Smarter Every Day'

Smarter Every Day founder Destin Sandlin will take Summit attendees on a fast-paced, whirlwind voyage of discovery during a keynote address.
Avocados From Mexico Sends IBM Watson to the Dogs

Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.
Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.
Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.
Avocados From Mexico Sends IBM Watson to the Dogs

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.
Australian Candy Brand Engages to Save Endangered Animals

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.
Adidas, Foot Locker Launch Empowerment Campaign

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

Olympian May-Treanor to Deliver P2PSummit Keynote

May-Treanor to Deliver Path to Purchase Summit Keynote

Bounty Taps Tasty for 'March Madness' Video Campaign

Path to Purchase Summit Attendees to Get 'Smarter Every Day'

Avocados From Mexico Sends IBM Watson to the Dogs

Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Avocados From Mexico Sends IBM Watson to the Dogs

Australian Candy Brand Engages to Save Endangered Animals

Adidas, Foot Locker Launch Empowerment Campaign