Entertainment Tie-ins / Licensing

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle.

Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

Diageo NA introduces the newest member to its award-winning portfolio -- Tanqueray Rangpur Gin.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.