Entertainment Tie-ins / Licensing

Coty Inc. signs an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica, following the signing of a global licensing agreement to create new fragrances and beauty products.

Tupperware announces the launch of its 2007 Translations in Tupperware Global Design Contest and is challenging the public to put their creativity to work.

The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestle Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative.

Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment.

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.