Duncan Hines Goes for Glamour Selected fromhundreds of recipe entries, Katie's Red Carpet Glamour, has earned theprestigious baking title. Reckitt Benckiser Launches Social Media Game Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live. TOMS Shoes Partners with AT&T The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T. PepsiCo Searches for Innovation in Start-Ups PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs. PepsiCo Issues Open Call for Innovation A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels. Dr Pepper and Electronic Arts Partner for Marketing ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans. Hanes' Online Virtual Sock Drive Ties Social Networkers The virtual sock drive via Facebook will determine the number of real socks donated to the United Way. PepsiCo Leverages the Power of Social Media This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more. PUMA Debuts Innovative Marketing Tactic A partnership with The Huffington Post exposes PUMA to more than 22.5 million unique monthly visitors. Lysol Rewards Healthy Habits With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines. First Previous 15 16 17 18 19 Next Last
