PepsiCo Searches for Innovation in Start-Ups
PepsiCo calls on 20 promising start-ups in technology, media and communications to present at the inaugural PepisCo10 Summit, the second phase of the company's new innovation incubator program and a gathering of PepsiCo brand and marketing teams, agency partners and venture capitalists. The 20 presenting entrepreneurs are vying to earn a spot as one of the PepsiCo10, to be matched with industry mentors and to activate pilot programs with PepsiCo brands.
"The Top 20 PepsiCo10 finalists are incredibly talented and creative -- an energizing source of outside innovation that we welcome into our organization," says Seth Kaufman, director of Media Strategy and Investment for PepsiCo North America Beverages. "We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners."
Among the top start-ups are several connected TV technologies, a popular trend in media convergence; mobile couponing solutions; and niche social networking platforms that bring consumers together around common interests.
Entrepreneurs were asked to focus PepsiCo10 submissions on one of four innovation segments: social media, mobile marketing, place-based and retail experiential marketing, or digital video or gaming. The Top 20 finalists for the PepsiCo10 include:
Social Media & Marketing
BreakoutBand
FanFeedr
Pixable
RealGifts, Inc.
Tongal
Mobile Marketing
Evil Genius Designs
MotiveCast
MyCypher
WeReward
Zazu
Place-Based and Retail Experiential Marketing
AisleBuyer
MobeStream
PushPins
ScanBuy
TableTop Media
Digital Video and Gaming
Affine Systems
BizGreet
i.TV
Miso
Spot411
"The Top 20 PepsiCo10 finalists are incredibly talented and creative -- an energizing source of outside innovation that we welcome into our organization," says Seth Kaufman, director of Media Strategy and Investment for PepsiCo North America Beverages. "We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners."
Among the top start-ups are several connected TV technologies, a popular trend in media convergence; mobile couponing solutions; and niche social networking platforms that bring consumers together around common interests.
Entrepreneurs were asked to focus PepsiCo10 submissions on one of four innovation segments: social media, mobile marketing, place-based and retail experiential marketing, or digital video or gaming. The Top 20 finalists for the PepsiCo10 include:
Social Media & Marketing
BreakoutBand
FanFeedr
Pixable
RealGifts, Inc.
Tongal
Mobile Marketing
Evil Genius Designs
MotiveCast
MyCypher
WeReward
Zazu
Place-Based and Retail Experiential Marketing
AisleBuyer
MobeStream
PushPins
ScanBuy
TableTop Media
Digital Video and Gaming
Affine Systems
BizGreet
i.TV
Miso
Spot411