Loyalty Marketing

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

The company says it is monitoring the situation, remaining flexible and doing what it can to help keep life for everyone as normal as possible.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.