Loyalty Marketing

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.

As private label penetration grows, national brands should consider unique loyalty-building programs

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.