Loyalty Marketing

Tech Transformation Podcast: Athletic Brewing Company’s Jamie Lissette On Consumer Insights & Innovation
No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
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Coca-Cola Goes Local In Digital Marketing Pilots

Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.
What ‘Digital First’ Means for Church & Dwight

Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride.
CES 2023: Why Clorox Is Investing in Data Clean Rooms

For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape.
Tech Transformation Podcast: Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions

Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.
Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.
Santa Baby, One Thing We Really Need ... Some Christmas Commercialism

Stores have used Christmas to drive the economy, and frankly Christmas has used commercialism to, as Ralphie puts it, secure its place as the date around which “the entire kid year revolved.” Learn more about holiday trends from Executive Council member Werner Graf.

Tech Transformation Podcast: Athletic Brewing Company’s Jamie Lissette On Consumer Insights & Innovation

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

Coca-Cola Goes Local In Digital Marketing Pilots

Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

What ‘Digital First’ Means for Church & Dwight

CES 2023: Why Clorox Is Investing in Data Clean Rooms

Tech Transformation Podcast: Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions

Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Santa Baby, One Thing We Really Need ... Some Christmas Commercialism