Skip to main content

Loyalty Marketing

  • Maytag's New Repairman Hits Airwaves

    The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

  • Meijer Improves In-Store Promotions

    Superstore chain Meijer deploys NCR Copient and Teradata applications to improve individualized promotional offers to shoppers at checkout.

  • Maytag's New Repairman Hits Airwaves

    The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

  • Harry & David Tends to Marketing Needs

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

  • Harp's Foods Launches Reward Program

    Harp's Food launches a customer reward program driven by Pay By Touch.

  • Sara Lee and Six Flags Announce Multi-Year Sponsorship and Marketing Alliance

    Six Flags Inc. forms multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Corporation, under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.

  • Maytag Looks For New Repairman

    The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.
X
This ad will auto-close in 10 seconds