Media Advertising

Lay's introduces Lay's MAXX this summer.

24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.