Media Advertising

Magic Johnson Tops 'Athlete Business' Endorsement Survey
NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
Kimberly-Clark Announces New Global Marketing Structure
Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.

Diageo Unveils Latest Gin

Diageo NA introduces the newest member to its award-winning portfolio -- Tanqueray Rangpur Gin.
Coty Signs New Spokesmodel

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.
Coors Brewing Company Unveils 2007 Advertising

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains
P&G Wins Case Against Amway Distributors

The Procter & Gamble Company (P&G) was awarded $19.25 million after winning a jury trial on March 16, 2007, in Federal District Court in Salt Lake City, Utah, against four Amway distributors for spreading false rumors about the company to advance their own business.
Coty Signs Grey's Anatomy Star as Spokesmodel

Coty Inc. signs an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica, following the signing of a global licensing agreement to create new fragrances and beauty products.
ScottsMiracle-Gro Names Senior Vice President, Marketing

The Scotts Miracle-Gro Company announces that Jan Valentic has joined the company as senior vice president, Marketing.
The Move Toward Healthy Products

Consumer goods companies try to gain success in this fast growing segment
Hallmark Cards Address Journeys of Life

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

Magic Johnson Tops 'Athlete Business' Endorsement Survey

Kimberly-Clark Announces New Global Marketing Structure

Diageo Unveils Latest Gin

Coty Signs New Spokesmodel

Coors Brewing Company Unveils 2007 Advertising

P&G Wins Case Against Amway Distributors

Coty Signs Grey's Anatomy Star as Spokesmodel

ScottsMiracle-Gro Names Senior Vice President, Marketing

The Move Toward Healthy Products

Hallmark Cards Address Journeys of Life