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Packaging

  • MeadWestvaco Deters Retail losses

    To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.
  • The Brand Erosion Crisis

    Private labels are winning. What are you going to do about it?
  • Brand Shedding: When Will It End?

    As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.
  • Crayola Adds Color to Music

    Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"
  • Gillette Fusion Ad Campaign Kicks off at Super Bowl XL

    Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.
  • A Nose for Innovation

    Procter & Gamble plugs into the air care market with a noticeable, new scent
  • "Blow-Away Guy" Anchors Maxell's New Ad Campaign

    Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.
  • CGT Inside News - 12/20/2005

    Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.
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