As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.
The omnichannel offering, accessible through gatorade.com, fuels personalization tactics with data, athlete insights, and digital innovations. Learn more.
Coca-Cola is piloting a new UK-based packaging initiative, temporarily going label-less for its Sprite brand in order to boost recycling efforts. Learn more.
Mars, Inc. is looking to double its snacking business over the next decade, scaling innovation across its portfolio via a new global research and development hub on its Goose Island campus.
Kellanova is making steady progress on its plastic reduction, recently launching innovative packaging solutions for its popular snack brands like Cheez-It, Snap’d, and Club Crisps.
