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Packaging

  • Lay's Consumers Inspire Latest Chip Flavor

    Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.
  • Mars Introduces Newest Products and Brings Back Fan Favorites

    Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.
  • Campbell's Recipe for Easy Cooking

    Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.
  • Jim Beam Markets Latest Innovation

    The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.
  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • Food and Bev CEOs Commit to Marketing Policy

    Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.
  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.
  • Insights into Emerging Markets

    Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets
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