Retail Media

Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy.

The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.  

Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, discusses the challenges of retail media with regards to cross-integration with legacy platforms. 

Learn about some of the challenges brands are facing with retail media networks and some common misconceptions.

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to driving brand awareness and sales, so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit. 

Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.