Social Media

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

Consumer goods companies can use the search engine for real-time marketing and competitive advantage.