Social Media

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.

Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.

LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.

Available on Android and iOS, beauty enthusiasts now have 130 new emojis to enhance their conversations about personal style, makeup trends and more.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

CGT's 2016 "CMO of the Year Award" winner also talks about how to win with consumers.

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.

ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.