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  • Small Organic to Mass Market: Growth Potential or Selling Out?

    Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

  • Changing Decision Making (and Leadership)

    Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.

  • L'Oreal USA Announces Strategic Mobile Partnership

    Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

  • P&G Chief Brand Officer Talks Digital Marketing

    Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.

  • Mondelez Sells Betabox Start-Up to VaynerMedia

    Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

  • Cadbury Boosts New Products with Personalized Video

    With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

  • 5-hour ENERGY Shots Reveals Improved Taste

    The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

  • Anheuser-Busch Delivers on Customer Experience

    Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
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