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  • Newell Rubbermaid Makes a Social Impact

    United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.

  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

  • Kellogg Keeps Digital Shoppers in Mind

    It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

  • Bolthouse Farms Tests New Marketing

    A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.

  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.

  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.

  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.

  • Reckitt Benckiser Drives Sales with Consumer-Generated Video

    Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.
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