General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.
Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.
Whether a ban, pullback, or imposed restrictions, changes to TikTok’s availability could spell trouble for brands who are relying on social commerce more than ever. Learn about the potential repercussions.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.
For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy.
No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.
