The Shopper Futures Program pairs Mondelez International's brands with retailers and startups to create innovative solutions for consumers. Find out which eight startups were chosen to participate in the program this year.
IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.
The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.
